If you have decided to start a small restaurant or café business, you have to keep in mind that while the food that you serve matters and plays a big role in the business, this is not the only thing that matters. Most people come in to a restaurant or a café for the way that it makes them feel. Take Starbucks as an example. No one comes in there for the coffee itself because they can just as easily have a coffee at home for a fraction of the cost but coming in to Starbucks, spending time in that atmosphere with a good book, lounging out on the couch with a good cup of coffee is what the customer pays so much for. No one really wants to pay that much for just a coffee. It also plays on their mind to have a coffee from a big branded place. Carrying a coffee from star bucks gives a person a sort of confidence to get through the day and this confidence is built because of the branding that has been done by the restaurant. This is the same reason that people spend high amounts of money on branded clothing and hand bags when they can get things that are just the same quality and that look even better at a very much lower cost.
Working on your own branding
You need to make people notice your brand and recognize it. You will find that with good branding, you will be able to get recommendations from people who have not even had your food or drinks. In order to build up your branding, you will need to have a nice logo and you will need to have a nice uniform for your staff. You can design something with a checkered shirt or something else that goes well with your theme. Make sure that the uniform makes an impression.
You will also need to provide your staff with a linen apron as part of their uniform but also because this maintains hygiene.You will also need to have great food of course. If it is a fast food restaurant, you will need to have delicious, cheap but easy to eat food. Make it a point to make your food from scratch because that would differentiate you from the rest of the fast food outlets around that sell chemical based, unhealthy processed food. You can also add in some vegan options so that you reach out to the growing niche market of vegans who do not have many options. For more info on linen apron Australia, check this out!